AdSense and AdWords its the best and the hottest tools on the Internet today.

Google AdSense is the syndication of Google Adwords and constitutes additional source of income for everyone...

Before you begin to develop your own strategy and implementation plan you have to reflect on what is the major objective of this initiative.

If you don't have accurate details regarding AdSense, then you might make a bad choice on the subject. Don't let that happen: keep reading.

The following points are basic to your Google AdSense strategy:

· Make sure your site is fully operational before you join the AdSense program. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser (who participates in the AdWords program).

· You have to be approved by Google in order to create your AdSense account and start earning money from it. The AdSense program is free to apply but your site must to meets Google's criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies

· Once your application is approved, just log into your account, customize your ad unit, and copy and paste a block of HTML code into your website. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages... The ads are generated based on the contents of your site automatically. Google technology has ads for just about all categories of businesses and for practically all types of content, no matter how specialized.

· Choose the right keywords for your web pages. Your main reason have to be clicks, not SEO rankings. You can have an idea of high-paying keywords is by using Keywords Analyzer tool or AdWords Keywords Tool These tools can also help you create a list of relevant keywords for your webpages.

· Start writing original content with keywords from the topics that you have achieved in your search.

· Use relevant keywords in your title text and anchor text can improve your AdSense Strategy.

· Do not modify Google AdSense code. Google will cut your account off and keep all the money you may have earned and will drag you to Court

· Use different page titles for different pages. Avoid using long phrases and difficult words in the page titles.

· Focus on providing good quality information! Provide unique, relevant and fresh content to your users with a good grammar, correct spelling, and sentence structure.

· Place your ad in the top section of your webpage - Make sure these ads are positioned where they'll generate the highest amount of profit.

· Evaluate how the ads will appear on your website and use Google channels or Google AdSense preview toolbar to your advantage. The better the ads are targeted, the more clicks you get, the more money you make.

· Keep AdSense ads off of your confirmation, registration, "download" and all "thank you" pages.

· Avoid using Automated clicking programs or Clicking your own ads. (You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back.)

· Check for broken links and correct HTML and avoid hidden text or hidden links.

· Use AdSense ads on your Blogs - There are some things you can do though to maximize your Google Adsense profits. If you develop a readership, you're more likely to increase your profits.

· Avoid links to web spammers or "bad neighborhoods" on the web and avoid "doorway" or other "cookie cutter" approaches such as affiliate programs with little or no clearly and accurately content.

· Add new pages to your site with quality and good content. This is very important, as the more pages you have, the higher the chance is that you'll get more hits on your ads. Quality and interesting content makes your site better, more likely to win with AdSense, and therefore more profitable for you!

Placing quality content on your web site will not only keep your visitors coming back, but it will also increase your web site traffic by providing additional entry pages to your site.

Looking from this angle, AdSense is a very tough industry but if done right, is VERY profitable!

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I hope that reading the above information was both enjoyable and educational for you. Stay up-to-date on Google AdSense methods, techniques, skills, news - And Think Like a Winner!

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Beautiful HTML is the foundation of a beautiful website. When I teach people about CSS, I always begin by telling them that good CSS can only exist with equally good HTML markup. A house is only as strong as its foundation, right? The advantages of clean, semantic HTML are many, yet so many websites suffer from poorly written markup.

Let’s take a look at some poorly written HTML, discuss its problems, and then whip it into shape! Bear in mind, we are not passing any judgment on the content or design of this page, only the markup that builds it. If you are interested, take a peek at the bad code and the good code before we start so you can see the big picture. Now let’s start right at the top.

1. Strict DOCTYPE

If we are going to do this, let’s just do it right. No need for a discussion about whether to use HTML 4.01 or XHTML 1.0: both of them offer a strict version that will keep us nice and honest as we write our code.

Our code doesn’t use any tables for layout anyway (nice!), so there really is no need for a transitional DOCTYPE.

Resources:

• W3C: Recommended DTDs to use in your Web document
• Fix Your Site With the Right DOCTYPE!
• No more Transitional DOCTYPEs, please

2. Character set & encoding characters

. Let’s go ahead and move it up so that the browser knows what character set it’s dealing with before it starts reading any content at all.In our section, the very first thing should be the declaration of our character set. We’re using UTF-8 here, which is swell, but it’s listed after our

While we’re talking about characters, let’s go ahead and make sure any funny characters we are using are properly encoded. We have an ampersand in our title. To avoid any possible misinterpretation of that, we’ll convert it to & instead.

Resources:

• Wikipedia: UTF-8
• A tutorial on character code issues
• The Extended ASCII table

3. Proper indentation

All right, we are about three lines in and I’m already annoyed by the lack of indentation. Indentation has no bearing on how the page is rendered, but it has a huge effect on the readability of the code. Standard procedure is to indent one tab (or a few spaces) when you are starting a new element that is a child element of the tag above it. Then move back in a tab when you are closing that element.

Indentation rules are far from set in stone; feel free to invent your own system. But I recommend being consistent with whatever you choose. Nicely indented markup goes a long way in beautifying your code and making it easy to read and jump around in.

Resources:

• Clean up your Web pages with HTML TIDY

4. Keep your CSS and JavaScript external

We have some CSS that has snuck into our section. This is a grievous foul because not only does it muddy our markup but it can only apply to this single HTML page. Keeping your CSS files separate means that future pages can link to them and use the same code, so changing the design on multiple pages becomes easy.

This may have happened as a “quick fix” at some point, which is understandable and happens to all of us, but let’s get that moved to a more appropriate place in an external file. There is no JavaScript in our head section, but the same goes for that.

5. Nest your tags properly

The title of our site, “My Cat Site,” is properly inside

tags, which makes perfect sense. And as per the norm, the title is a link to the home page. However, the anchor link, , wraps the header tags. Easy mistake. Most browsers will handle it fine, but technically it’s a no-no. An anchor link is an “inline” element, and header tags are “block” elements. Blocks shouldn’t go inside inline elements. It’s like crossing the streams in Ghostbusters. It’s just not a good idea.

6. Eliminate unnecessary divs

I don’t know who first coined it, but I love the term “divitis,” which refers to the overuse of divs in HTML markup. Sometime during the learning stages of Web design, people learn how to wrap elements in a div so that they can target them with CSS and apply styling. This leads to a proliferation of the div element and to their being used far too liberally in unnecessary places.

In our example, we have a div (”topNav”) that wraps an unordered list (”bigBarNavigation”). Both divs and unordered lists are block-level elements. There really is no need whatsoever for the

to be wrapped in a div; anything you can do with that div you can do with the
.

Resources:

• Divitis: what it is, and how to cure it.

7. Use better naming conventions

This is a good time to bring up naming conventions, as we have just talked about that unordered list with an id of “bigBarNavigation.” The “Navigation” part makes sense, because it’s describing the content that the list contains, but “big” and “Bar” describe the design not the content. It might make sense right now because the menu is a big bar, but if you change the design of the website (and, say, change the website navigation to a vertical style), that id name will be confusing and irrelevant.



Good class and id names are things like “mainNav,” “subNav,” “sidebar,” “footer,” “metaData,” things that describe the content they contain. Bad class and id names are things that describe the design, like “bigBoldHeader,” “leftSidebar,” and “roundedBox.”

8. Leave typography to the CSS

The design of our menu calls for all-caps text. We just dig how that looks, and more power to us. We have achieved this by putting the text in all-caps, which of course works; but for better, future extensibility, we should abstract typographic choices like this one to the CSS. We can easily target this text and turn it to all-caps with {text-transform: uppercase}. This means that down the road, if that all-caps look loses its charm, we can make one little change in the CSS to change it to regular lowercase text.



9. Class/id the

By “class the body,” I literally mean apply a class to the body, like . Why? I can see two things going on in this code that lead me to believe that this page has a layout that is different than other pages on the website. One, the main content div is id’d “mainContent-500.” Seems like someone had a “mainContent” div at one point and then needed to alter its size later on and, to do so, created a brand new id. I’m guessing it was to make it larger, because further in the code we see applied to the sidebar, and we can infer that that was added to slim down the sidebar from its normal size.

This isn’t a very good long-term solution for alternate layouts. Instead, we should apply a class name to the body as suggested above. That will allow us to target both the “mainContent” and “sidebar” divs uniquely without the need for fancy new names or class additions.



Having unique class and id names for the body is very powerful and has many more uses than just for alternate layouts. Because every bit of page content lies in the “body” tag, you can uniquely target anything on any page with that hook; particularly useful for things like navigation and indicating current navigation, since you’ll know exactly what page you are on with that unique body class.

Resources:

• ID Your Body For Greater CSS Control and Specificity
• Case study: Re-using styles with a body class

10. Validate

Kind of goes without saying, but you should run your code through the ol’ validator machine to pick up small mistakes. Sometimes the mistakes will have no bearing on how the page renders, but some mistakes certainly will. Validated code is certain to outlive non-validated code.



If for no other reason, seeing that green text on the W3C validator tool just makes you feel good inside.

Resources:

• The W3C Markup Validation Service
• XHTML-CSS Validator
• Free Site Validator (checks entire site, not just one page)

11. Logical ordering

If it is at all possible, keeping the sections of your website in a logical order is best. Notice how the footer section lies above the sidebar in our code. This may be because it works best for the design of the website to keep that information just after the main content and out of the sidebar. Understandable, but if there is any way to get that footer markup down to be the last thing on the page and then use some kind of layout or positioning technique to visually put it where you need it, that is better.



12. Just do what you can

We’ve covered a lot here, and this is a great start to writing cleaner HTML, but there is so much more. When starting from scratch, all of this seems much easier. When trying to fix existing code, it feels a lot more difficult. You can get bogged down in a CMS that is forcing bad markup on you. Or, there could be just so many pages on your website that it’s hard to think of even where to begin. That’s OK! The important thing is that you learn how to write good HTML and that you stick with it.

The next time you write HTML, be it a small chunk in a huge website, or the beginning of a fresh new project, just do what you can to make it right.

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